| WHAT | What’s the objective of the project, its goals, and what benefits are exactly being enabled with the deployment of the farm? |
| WHO | Who are the direct and indirect beneficiaries of the development, growth, and success of the project? |
| HOW MUCH | Quantitative details of how many people are going to be impacted by the development of the project. |
| CONTRIBUTION | Details about the tangible contributions being enabled by the development of the project using qualitative metrics. |
| RISK | What are the risks associated with the development of the project, and how are they going to be mitigated? |
| PUBLIC GOODS | These are the public goods that are going to be funded via the project revenue allocation. |
